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Birth of a new cottage industry – the production of Facebook ‘Likes’
A friend likes to do a simple exercise – he takes a printout of the Facebook Wall of a popular (in terms of ‘likes’) fan page. He then starts circling conversations which are relevant and meaningful to...
View ArticleDetermine the objectives before you begin any social media initiative.
I recently had a conversation with a client who had hired a freelancer to manage their company’s social media initiative and when I say social media initiative i mean Face book. As he explained to me...
View ArticleSME Toolkit India – Kick starting a social media strategy plan for your business
The latest of our weekly posts to the ICICI SME Toolkit India Kick starting a social media strategy plan for your business Cheers, Ron Related Posts:SME Toolkit India – 5 Secrets to help you get the...
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Is your social media campaign running on auto pilot? Wake up and take charge.
You hired a social media agency like us to administer your company social media campaign. You are enthusiastic for the first couple of weeks and the posts are nicely ticking along and the ‘likes’ are...
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Forrester Research kicks Facebook in the nuts, says Facebook is failing...
We love a bit of controversy with the morning coffee and nothing better than our favorite giant Facebook getting kicked in the nuts (figuratively) by Forrester Research. An open letter from Forrester’s...
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